Be Radical


There is a season for everything. The time of year people start raving about that one sport,  that pre-summer phase when all your friends start getting engaged, or that special time in January when every one  decides they are going to change and the gym––for one week––gets close to the capacity number. 

Well, guess what?? IT’S COACHING SEASON! Whether it be that friend from college, the thousands of influencers on Instagram, or Brené Brown’s documentary on Netflix, you can’t miss it.  Coaching is the second fastest growing industry in the world, and for good reason:  people want their lives to be better! We want more money, more travel, more success, more adventure. More more more more! And you know what, THIS SHIT WORKS! 

Here’s the thing though, with no barrier for entry, and no entity scrolling through Instagram or knocking on doors policing the industry, a lot of people don’t actually know what coaching is. AND worse yet–– a lot of the people who say they are coaches… AREN’T! (Want to see a magic trick? If you meet someone who says they are a coach, and don’t have one themselves, ta da I present you with someone who ISN’T coaching!) Now, I’m not saying these people aren’t supporting others, or making an impact, my guess is they are. It’s just that, it’s not by coaching. 

So, what is it? Let’s get back to basis:

Envision a great sports coach. This could be one you had, someone who is renowned for this post, or even your idea of the perfect team leader. What is their role? What do they do for the team? Individual players?

The number one job of a coach is to create the space for the player to play and be their absolute best––to support them in reaching their highest potential. The coach doesn’t get to come on the field, they are not responsible for moves, dribbling the ball, or scoring the goal. The coach’s responsibility is to see both what is and isn’t happening, and reflect it back to the player, in service of Winning the game.

Coaching outside of sports is no different. The role of coach is to support someone in stepping into their greatness. They ask difficult questions that bring new levels of self-awareness/discovery, and work with their clients in a way that has them better understanding themselves, what they want, and what gets in the way.

A coach acts as an objective mirror. And through rigorous questioning, accountability, and support structures a client generates massive results thanks to new insights and new actions. A coach ensures their client has the tools and facility to make powerful choices, and create that which they want most in the world.

Coaching is about the nature of our thinking: what we create and repeat in our heads, and how to shift that. It is getting ourselves and our clients out of their comfort zones, out of their defense mechanisms/automatics/patterns, fear, and self sabotage; it is changing what happens inside our minds, to generate a different life experience. As Marianne Williamson puts it, “taking responsibility for our lives means taking responsibility for our thoughts.” 

To take control of our lives, we must first be aware and understand what is happening mentally. Therefore Coaching is about recognizing the narratives we have going on inside so we can get into action from a different place, and thus create a different result or experience.

               New Awareness + Different Action = New Result 

Our minds work real weird. Most people do not wake up and go through the day telling themselves how amazing they are, or filling themselves with positivity. Strangely, we spend most of the time questioning ourselves, and even putting ourselves down. Within each of us is a nay-sayer, a little voice rooting for us to stay small, to stash our dreams away, to believe we “can’t” or that we “shouldn’t.”

Coaching makes a full-on assault against that voice. 

It invites you to think big, get outside of your fears, and act in spite of them.

 It creates a space for you to not only recognize your absolute potential, but step into it.

Our self perception determines our behavior. If we think we are small, limited, inadequate creatures, then we tend to behave that way, and the energy we radiate reflects those thoughts no matter what we do. If we think we’re magnificent creatures with an infinite abundance of love and power to give, then we tend to behave that way.” -Marianne Williamson